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Mexican culture is the cornerstone of Casa Modelo. In 1925, Modelo started brewing beer for the hard-working people of Mexico and continues to do so today in the United States. From traditional customs to modern celebrations, they have been holding true to their roots and brewing beer for those who believe in better. It's a fixture at major holidays, family celebrations, and friendly get-togethers from Sonora to Chiapas. Since the first bottle came off the assembly line in 1925, Modelo has been brewed with the fighting spirit. Brewed as a model of what good beer should be, Modelo Especial is a rich, full-flavored, pilsner-style Mexican lager that delivers a crisp, refreshing taste. Everyone knows that hard work deserves a fitting reward. Brewed with time, effort, and determination, Modelo Especial is a rewarding cerveza born with the Fighting Spirit.